The Success Formula for a Thriving Training Business
Get the business, keep the business and get asked back.
Do you love being an image or etiquette consultant yet never thought you would have to learn to sell?
Do you need to figure out how to get more business?
Are you frustrated that your business is not growing as fast as you thought it would?
If you have answered yes to any of these questions, you are not alone. As image & etiquette consultants we have to learn how to sell ourselves as well as our services. Without proper training on how to handle an inquiry or close the deal, you could be losing out on business opportunities.
Does this sound familiar?
- Perhaps you have been giving free talks hoping that clients would hire you for a paid seminar and then found yourself frustrated when it didn't happen.
- Maybe you spend a lot of time networking yet you don't get new business from it and you wish there was an easier way to find new clients.
- Or, maybe you would like to get more repeat business from your previous customers and you are disappointed when they don't ask you back for future programs.
If you have experienced any of these challenges, let Juanita Ecker be your guide to building a thriving training business. When you take Juanita's tele-seminar, you will learn step-by-step methods to "get the business, keep the business and get asked back."
What makes Juanita unique is her ability to create tools and best practices that help image consultants easily sell their services. Juanita generously shares her knowledge and expertise because she wants others to realize the same success she has had. Juanita's proven methods simplify the selling process; she is gifted at providing strategic action steps consultants can use immediately in their business to see positive results. Past class attendees rave that they now have the skills to build a strong client base and earn more money with less time & effort.
This tele-seminar is convenient, engaging, educational and affordable.
Six dynamic sessions, after the class you will:
Session #1
Maximize your free talks – convert leads into paying customers.
- Track where your business comes from so you can focus on what works
- Put your marketing dollars into the things that make you money
- Design an evaluation form that gives you qualified leads after a free talk
- Convert those leads into paying customers
- Turn pro-bono events into dollars
Session #2
Increase your referrals – create strategic alliances and earn more money
- Create strategic alliances with those whose services compliment yours
- Have a win/win system for referrals
- Set up contract agreements with your strategic partners
- Educate your strategic partners to listen for clues to sell your services
- Earn passive income when you refer others
Session #3
Close more sales – easily sell your services.
- Develop essential questions so prospects realize they need your services
- Learn step-by-step strategies that make it easy to get the sale
- Create a buying environment so you can quickly close the deal
- Get new business with less effort
- Build a strong client base
Session #4
Expertly handle inquiries – turn those inquiries into sales
- Effortlessly handle inquiries and requests for proposals
- Create a marketing piece to use when responding to inquiries
- Talk money and quote fees when you present your offer to the prospect
- Position yourself as the expert so they can't wait to do business with you
- Get the business without writing a lengthy proposal
Session #5
Win more business – stand out from the competition by
making your
training interactive.
- Create fun activities that illustrate the concepts and keep the
participants involved - Learn to construct and process effective training activities
- Increase your effectiveness as a corporate trainer
- Set yourself apart from the competition and win more business
- Show a return on the investment when participants can immediately
assimilate the material
Session #6
Get more repeat business – use the client debrief to set the stage for
future business
- Use a debrief after the training to uncover additional training needs
- Evaluate the program and recommend next steps
- Implement a system that shows the client a return on the training investment
- Sell future programs and increase your income
- Get more repeat business from your current clients
Bonus Material Included:
- Templates: Get Juanita's proven templates. The templates will save you time; you won't have to create from scratch and you can use them immediately in your business.
- Invaluable Sample Forms: Receive a business tracking form, a seminar evaluation form for corporate audiences, an evaluation form for free talks, a debrief template and a strategic partner agreement are giveaways you won't want to do without!
- Value-packed Handouts: Critical questions to ask when responding to an inquiry, selling your services, performing a needs assessment or conducting a client debrief.
- A 30 page content-rich workbook is included.
- Receive an MP3 file recording after each session. Listen to them as often as you want to quickly assimilate the material.
People Who Benefit from This Program are:
- Consultants who have a training business and are frustrated that their business is not growing as fast as they wanted it to.
- Consultants who are disappointed because they have lost business to the competition but don’t know what they are doing wrong.
- Consultants who want a system to handle every inquiry with ease so they make more money and attract bigger paying clients.
- Consultants who want a simple strategy to follow after each seminar that will allow them to easily sell future programs and increase their repeat business.
- Consultants who want to learn effective sales strategies that will position themselves as the expert and win them more business.
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Praise for Juanita Ecker
Catherine Bell
AICI CIP
Prime Impressions
"Even though I am a seasoned Certified Image Professional, every week during your "Success Formula for a Thriving Training Business," I found new strategies that I am now using to take my business to the next level. I found your evaluation and debriefing forms extremely valuable. I've already put them into practice and have found that the information I now gather and share with the employer shows where the return on their investment is in a very practical way. Juanita's tools have also lead to repeat business with my clients. Thank you so much for sharing your expertise so freely!"
Caterina Rando
Image Business Coach
"I have had a successful training business for many years, still I know the importance of always looking to learn how you can do what you do better. I learned so much in Juanita's tele-seminar. I am sure I will now attract new clients more easily and my repeat business will definitely go up now that I have learned Juanita's secrets. If you want more training business I highly recommend Juanita's tele-seminar."
Peggy Parks
AICI CIP
The Parks Image Group
"I have had my own business as an image and etiquette expert for over 5 years and I did not know how much I would learn by taking Juanita's class, "The Success Formula for a Thriving Training Business".
Imagine my excitement when I was asked to do three more training sessions after I implemented my first client debrief according to Juanita's tips and advice! The class has also increased my understanding of how to sell my services and ask the right questions to get the business. I am now armed with new tools which will allow me to stand out from the competition."
Sandy Moore
AICI CIP
Image Talks
"Juanita, your tele-seminar "The Success Formula for a Thriving Training Business" is possibly the best investment in my business I've ever made. You've given me new and powerful strategies for working with the corporate market. The tools and tips you've shared are invaluable and you succeeded in creating an online training environment that allowed everyone to participate, share and learn together. Thanks so much!"
Erica Torres-Dudziak
Positive Perceptions, LLC
"I knew my company needed some training to take the business to the next level. With our goal of increasing the number of corporate trainings and seminars we deliver, we were able to land two contracts BEFORE the course was over with the tools, best practices and strategies that Juanita provided! Juanita is down-to-earth, approachable, and committed to your success."
Linda Thomas
AICI CIP
Image Business Coach
"Wow!! A great refreshing tele-course that had just the right balance of structure, useful handouts, participant interaction, action steps and guidance from Juanita. Best of all she knows how to make it fun and involve all of us in each of the 6 calls of the total series. I looked forward to every week. Juanita is a tremendous resource for all AICI members!!"
Diana Jennings
AICI CIP
Brand Your Image
Juanita's tele-seminar series underscores the importance of having a system in place. Her proven method teaches you the steps of going from the initial inquiry to giving you the tools to increase repeat business. I found tremendous value in her six-week program. I love the debrief form that was included in the class, it has helped me to close more business. I wish I had taken the class much sooner!"
Cynthia Bronson
AICI CIP
The Bronson Group International
"Juanita's tele-seminar was incredible! The value for me is in using her techniques to increase my repeat business. I can clearly see how I will grow my business far beyond my expectations! I was actually blown away with Juanita's participant focused training style. I can't thank Juanita enough for sharing her experience with me."